Female entrepreneurs are a heterogeneous group where their individual motivations for entering self employment and for growing the business differ. Additionally, the type of business and industry sector they establish their business in tends to vary from the male counterparts. In general research would suggest that the motivation for starting a new business, the nature and type of business established by females reflect the wider positions (personally and professionally) they hold in the broader societal and business context (Carter & Shaw, 2006). The heterogeneity of the female entrepreneur population is better understood when analysis is undertaken of factors such as why females start a business, the type of business they establish, the objectives they have for the business growth.
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