Not only do advice books mix codes, adding in other elements of culture; some advice books tell readers how to balance “masculine” with “feminine” demeanor and feeling rules. Some advice books urge women to adopt “masculine” manners. In The Right Moves Charlene Mitchell urges women to remain detached, cool, businesslike, and for purposes of making […]

Not only do advice books mix codes, adding in other elements of culture; some advice books tell readers how to balance “masculine” with “feminine” demeanor and feeling rules. Some advice books urge women to adopt “masculine” manners. In The Right Moves Charlene Mitchell urges women to remain detached, cool, businesslike, and for purposes of making […]

In daily life, the individual actor mixes one look with another, one interac­tion style or emotional ideal with another Half-wittingly, she blends parts of the two codes, or alternates between them depending on the situation at hand. Advice books do the same thing, occasionally adding other cultural elements as well. For example, Marabel Morgan’s The […]

In daily life, the individual actor mixes one look with another, one interac­tion style or emotional ideal with another Half-wittingly, she blends parts of the two codes, or alternates between them depending on the situation at hand. Advice books do the same thing, occasionally adding other cultural elements as well. For example, Marabel Morgan’s The […]

In his book Gender Advertisements, Erving Goffman shows us the “look” of women in modem American advertising. Through his five hundred or so photos of women and men in advertisements, he shows us women pictured like children on or near the floor, or in whining or begging postures. He shows us women in clowning or […]

In his book Gender Advertisements, Erving Goffman shows us the “look” of women in modem American advertising. Through his five hundred or so photos of women and men in advertisements, he shows us women pictured like children on or near the floor, or in whining or begging postures. He shows us women in clowning or […]

The Frankfurt school of sociology and more recent scholars such as Juliet Schor and Robert Kuttner have criticized consumerism without focusing on the family. Family scholars such as William Goode or Steven Mintz and Susan Kellogg have focused on the family without attending much to con­sumerism. Indeed, with the exception of Viviana Zelizer, Christopher Lasch, […]

The Frankfurt school of sociology and more recent scholars such as Juliet Schor and Robert Kuttner have criticized consumerism without focusing on the family. Family scholars such as William Goode or Steven Mintz and Susan Kellogg have focused on the family without attending much to con­sumerism. Indeed, with the exception of Viviana Zelizer, Christopher Lasch, […]

As Smelser has observed in his analysis of the myth of California, every myth has an element of both reality and unreality. In our mental life a myth is located somewhere between daydream and ideology.21 We have a myth of the American frontier, and of course, there really was a western frontier. The very possibility […]

As Smelser has observed in his analysis of the myth of California, every myth has an element of both reality and unreality. In our mental life a myth is located somewhere between daydream and ideology.21 We have a myth of the American frontier, and of course, there really was a western frontier. The very possibility […]