The more the commodity frontier erodes the territory surrounding the emotional role of the wife and mother, the more hypersymbolized the remaining sources of care seem to become. And the more the wife-mother functions as a symbolic cultural anchor to stay the ship against a powerful tide. The symbolic weight of "the family” is condensed […]
Рубрика: ARLIE RUSSELL HOCHSCHILD
THE HEIGHTENED SYMBOLISM OF MOTHER
The more the commodity frontier erodes the territory surrounding the emotional role of the wife and mother, the more hypersymbolized the remaining sources of care seem to become. And the more the wife-mother functions as a symbolic cultural anchor to stay the ship against a powerful tide. The symbolic weight of "the family” is condensed […]
THE COMMODITY FRONTIER
The commodity frontier, Janus-faced, looks out on one side to the marketplace and on the other side to the family. On the market side it is a frontier for companies as they expand the number of market niches for goods and services covering activities that, in yesteryear, formed part of unpaid “family life." On the […]
THE COMMODITY FRONTIER
The commodity frontier, Janus-faced, looks out on one side to the marketplace and on the other side to the family. On the market side it is a frontier for companies as they expand the number of market niches for goods and services covering activities that, in yesteryear, formed part of unpaid “family life." On the […]
WHY WAS THE AD DISTURBING?
All of this says how the ad was disturbing but not Why, we can ask, did the students sound this alarm? The answer is not, after all, self-evident. History is replete with examples of family patterns that illustrate each oi the various ways in which this ad offended them. For example, in traditional China and […]
WHY WAS THE AD DISTURBING?
All of this says how the ad was disturbing but not Why, we can ask, did the students sound this alarm? The answer is not, after all, self-evident. History is replete with examples of family patterns that illustrate each oi the various ways in which this ad offended them. For example, in traditional China and […]
HOW WAS THE AD DISTURBING?
For most of these young educated Californians, the ad seemed to strike a raw nerve. How did it do this? First of all, it disturbed many students that a familial role was shown to be divisible into slivers, a whole separated into parts, as the student quoted above referred to the “beautiful intertwining of loving, […]
HOW WAS THE AD DISTURBING?
For most of these young educated Californians, the ad seemed to strike a raw nerve. How did it do this? First of all, it disturbed many students that a familial role was shown to be divisible into slivers, a whole separated into parts, as the student quoted above referred to the “beautiful intertwining of loving, […]
THE COMMODITY FRONTIER
An advertisement appearing on the Internet on March 6, 2001, read as follows: (p/t) Beautiful, smart, hostess, good masseuse—$400/week. Hi there. This is a strange job opening, and I feel silly posting it, but this is San Francisco, and I do have the need! This will be a very confidential search process. I’m a mild-mannered […]
THE COMMODITY FRONTIER
An advertisement appearing on the Internet on March 6, 2001, read as follows: (p/t) Beautiful, smart, hostess, good masseuse—$400/week. Hi there. This is a strange job opening, and I feel silly posting it, but this is San Francisco, and I do have the need! This will be a very confidential search process. I’m a mild-mannered […]