Olca Surgevil Dokuz Eylul University, TurkeyMustafa F. Ozbilgin Brunei University, UK & Universite Paris-Dauphine, France INTRODUCTION Individual participation in the information econ­omy is affected by a large number of variables such as education, skill, income, race / ethnicity, language, gender and disability (OECD, 1999). Some of these variables such as education and skill are considered […]

The promotion element of the marketing mix can be considered from the point of view of sub­elements of advertising and sales. The gender — based differences give rise to differences in the perception of the advertising messages and their different assessment. For instance, the informa­tion processing strategies of males and females are different. When processing […]

The price element of the marketing mix has a greater role to play for males compared with fe­males in their purchasing decision (Myers, 1994). Although convenience and the services provided are crucial for male consumers, price and product quality are much more important for male consum­ers (Torres et al., 2001).Although male consumers pay more on […]

While the place element of the marketing mix can be accomplished by the distributor and retailers in traditional marketing, this element in the context of e-marketing can occur through the businesses’ web sites. This presents businesses opportuni­ties for the “manufacturer direct-to-customer” approach (Kalyanam & McIntyre, 2002). Just as the attributes of the distributor, its speed […]

Because the product element of the marketing mix cannot be physically illustrated, the most important instrument at this point is the web sites on which the product is displayed. The significant attributes of web sites, such as convenience and variety together with detailed information about the products, should be presented to prospective customers. This presentation […]

It is commonly observed that females and males are different in their shopping orientation. Particularly in married households, shopping is still consid­ered a gendered activity. Females are faced with shopping together with other household tasks as a challenge; as a result, they have some negative feelings/attitudes towards shopping. In particu­lar, time-pressured working females constitute a […]

Convenience is one of the main reasons why consumers make online purchases (Jayawardhena et al., 2003). Males particularly find online shop­ping more convenient than females (Hui & Wan, 2007). However, while the aspect of convenience helps to enhance online purchases of consumers, the aspect of security prevents Internet purchases from rising. This is basically because […]

Internet-Related Gender Differences There are some gender differences in terms of access to Internet, Internet usage, attitudes towards the Internet, the frequency of Internet usage, self-assessment of Internet competency and confidence towards the Internet (Durndell & Haag, 2002; Hargittai & Shafer, 2006; Joiner et al., 2005; Li & Kirkup, 2007; Peng et al, 2006; Tsai […]

The Role of Gender Differences inOnline Purchasing Behaviors Erkan Ozdemir Uludag University, Turkey ABSTRACT The increasingly widespread use of the Internet and the increasing participation offemales in business have been significant changes leading to society today. As females have begun to have a more important role in business life, in addition to their crucial role […]

India In India: 59 women MPs out of 552 i. e. 11% Congress: 23 women MPs out of206 i. e. c. 11% (Led by a woman) BJP: 13 women MPs out of 116 i. e. c. 11% (Led by a man) Trinamool Congress: 4 women MPs out of 19 i. e. 21% (Led by a […]