Early research in the adoption and use of IT ap­proached the phenomenon from a technology deterministic perspective (Markus & Robey, 1988) that focused on the impact of IT, treating it as an exogenous, invariant and monolithic artifact. Researchers then argued that IT innovations are not necessarily adopted passively as standard templates of an idea, rather […]

Nainika Seth University of Alabama in Huntsville, USARavi Patnayakuni University of Alabama in Huntsville, USA ABSTRACT Online personals have been a remarkably successful in the Western World and have been emulated in other cultural contexts. The introduction of the Internet can have vastly different implications on traditional societies and practices such as arranged marriages in […]

The Internet serves as a new and massive labora­tory for sociological and psychological research. Leon et al. (2003) observe that the Internet can be utilized to conduct research efficiently due to the ease of implementation and the relatively few resources that are required. They further contend that the methodologies inherent in administering studies on the […]

Findings of this study are interesting in that they reinforce some of the earlier findings and fail to support others. For example, it was expected that women will make more love-related offerings in their ads than would men. In this study, the sup­port for sex-related differences between men and women in their self-descriptions related to […]

There is a significant difference in the number of references to physical characteristics by country (p = 0.029) and sex (p < 0.001); there is no two-way interaction (p = 0.163). Gender differences are as predicted (H1b); however, H2b receives only partial support. Australians were more prone to mention physical characteristics than were Indi­ans, but […]

For each of the ten categories of interest a 3 x 2 ANOVA was run, the dependent variables being country and gender. In all but two cases (money and ethnic information), the overall model’s F — statistic was significant at p =.05, hence only the significance of the main and two-way interac­tion effects are reported. […]

“OK i know im not that good looking but maybe ive got more to offer than looks. I’m generally a quiet sort of person when I meet new people but as I get to know them I come out of my shell. I’m caring, honest, have a good sense of humour maybe even a bit […]

All three of the Web sites had two sections. The first portion was pre-formatted with fill-in-the — blank headers such as education, occupation, hobbies, desired level of commitment and reli — gion/ethnicity. This section was not analyzed for two reasons: (1) The headers were not consistent across the Web sites, and more importantly; (2) Our […]

A sample of 238 personal online advertisements (121 females and 117 males) were downloaded and printed from three dating Web sites: 79 personal ads were from the Australian Web site, www. rsvp. com, 79 from the Indian Web site, www. shaadi. com, and 80 from Hong Kong (www. singlesof- hongkong. com). To select individual ads, […]

The present study is based on a sample of Aus­tralian, Indian, and Hong Kong online personal advertisements. By creating a personal profile on dating Web sites, the partner seeker is packaging an offering, a product if you will, as well as specify­ing to whom this offering should ideally appeal. Hirschman (1987) investigated male — and […]