Based on earlier research on male-female representation of the self (Hirschman, 1987; Feingold, 1990; Gonzales & Meyers, 1993) and on the three
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countries’ |
scores on Hofstede’s cultural dimen- |
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sions, we |
advance the following hypotheses, |
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starting with gender effects. |
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H1: |
Women, relative to men, are: |
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a. |
More likely to make love-related references |
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b. |
More likely to mention physical characteristics |
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c. |
More likely to mention entertainment |
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services |
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d. |
Less likely to mention money |
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e. |
Less likely to mention educational |
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status |
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f. |
Less likely to make intellect-related references |
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g. |
Less likely to mention occupational |
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status |
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H2: |
Relative to Australia, India and Hong Kong |
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are: |
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a. |
Less likely to make love-related references |
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b. |
Less likely to mention physical characteristics |
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c. |
Less likely to mention entertainment |
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services |
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d. |
Less likely to mention personality traits |
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e. |
More likely to mention money |
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f. |
More likely to mention educational |
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status |
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g. |
More likely to make intellect-related references |
a. More likely to mention occupational status
b. More likely to provide ethnic information
c. More likely to provide demographic information