Рубрика: Womenomics

Or the Secret Power of Being a Consumer

Here’s yet another way female roles are changing to give us more power in the business world: we buy stuff, lots of it. “At the same time that their managerial representation is growing, women also make and influence purchasing deci­sions,” the research organization Catalyst finds. “In 2001, women earned almost $2 trillion of income in […]

Different—in a Good Way

The thing about opening that boardroom door to women is that firms aren’t just expanding their talent pool at random; they are expanding it specifically to include women. And women, as we all know, are different from men. Different, it turns out, in very useful ways. We know instinctively that women do business differently than […]

Pink Profits

The wise people at Pepperdine University realized it would be a good idea to take a bit of the emotion out of the debate about whether women are useful workers and chuck in a good healthy dose of economic analysis instead. They conducted a mas­sive nineteen-year survey of 215 Fortune 500 companies.4 The Pepperdine professors […]

Womenomics 101

nce upon a time big bad corporations employed women be­cause they were cheap, made good coffee, suggested diversity, and, let’s face it, looked a heck of a lot better than most men. Times have changed. Forty years after professional women first stormed the corporate barricades, those same firms are looking at us and seeing dollar […]

Womenomics

Erin clicks send on her last e-mail of the day, stretches her legs, and checks her watch. Relief and anticipation flood through her. She’s right on schedule— half an hour to pack up, grab a Diet Coke, and reach her son’s baseball practice at four o’clock. She relishes these afternoons with him, and ar­rives at […]