The fashion is always a prospection. At the same time the Finnish jewelers manage to support a stable relation with history of the craft. The special place in a new season is occupied by the association of needlework based more than 100 years ago. 
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It totals more than 20 professional companies. Educational seminars, workshops and exhibitions are carried out constantly. That especially impresses, in business manufacturing handicraftsmen, in fact, private masters, the individual businessmen occupied in sector of needlework and jeweler art quickly move ahead.
Here appreciate an organic combination old and new. In labyrinths of innovative decisions the rethought traditional motives and forms – through "citing" of historical elements or, as in a fashionable season of 2015, a contrast combination to "soft" silhouettes are felt. Surprise combinations of suspension brackets crosses in laconic medieval style from shlifovanny silver complete with chains of the square links, the bent conic forms and the small beads reminding drops of brilliant dew on a morning grass.
At experts on modern Finnish jeweler art the impression is made that over time the best traditions are shown in new things and models is more and more distinct. As it is familiar to us on ordinary expression: «All new – well forgotten old». The main thing that it is possible to make to the Finnish jewelers-designers to find the necessary time again to look narrowly at laboriously worked details (in this case are not present trifles) created many earlier ancient ornaments and to process them for the new collection.
Undoubtedly, in this regard jeweler art of any country is capable to "tell" the stories. Fully it is shown in the Finnish subject design of jewelry. Acute supervision of the Finnish jewelers over the nature find expression in elegant ornaments. In hands of the Finnish master jewelers high-quality preparation, creative vision of innovative decisions – communication with the nature, and rather careful attitude to quality of a product is felt at work on it.
Feature of the Finnish jeweler market and that it is defined by private designers and the jewelers, capable, without the aid of difficult production mechanisms to embody the ideas, producing custom-made things – so even more demanded. Speak, to find in Finland two identical jewelry – a big problem. It not absolutely so as nevertheless there is a certain model range, but the big grain of truth in this statement, certainly, is. And, nevertheless, various series of jewelry here are united in a uniform image. Its become traditional distinctive qualities: game in volumes of a product and «the weakened sides» without acute angles.
The Finnish jeweler-designer admires a northern country where touching motives are cast by landscapes and even concrete, and therefore individual, children’s memoirs: wild berries, dew drops, leaves and flowers – all this is guessed in ready jewels from opaque yellow gold or silver. And volume products from silver and connections on its basis, for example, connections in one product of silver and acryle, enjoy in the country deserved popularity. On a thin necklace from gold and nacre tundra flowers are guessed, and textural suspension brackets remind of Lapland.
The Finnish jeweler design reflects a combination of craft traditions to modern technologies, differs creation of small sculptural forms, opens really an unlimited freedom of action and allows to experiment both a form, and with game of the new product of light reflected from sides. Bright things always are guided by requirements and tastes of target audience. The unusual brooches executed manually are ideal gifts which can be grasped with itself from a trip to Finland.
The rhythm of development of a fashion differed at all times variability and – in good sense – unpredictability. To how comfortably jewelers to apply the present drive with their slow craft? Progress steadily suggests the Finnish jewelers-designers to be kept informed all current world trends, offering thus own vision of the world and art. And this motive power helps them to remain at peak of the creative activity, and skills of skill are transferred here from generation to generation.